WEB DESIGN
UX DESIGN
CONTENT STRATEGY
Cycora®
Cycora® technology enables true circularity, redesigning the fashion industry by purifying fibers within garments on a molecular level and reprocessing them for use in new premium, made-to perform fabrics. Cycora® approached Darkroom to lead their new web design, development, and content strategy to highlight their revolutionary regenerated product that reduces dependence on Earth’s raw resources, bringing us one step closer to material harmony.
Project Team
Jackson Corey, Andy Jones, Natalia Lees, Randell Earwood, Iryna Pukha, Dmitriy Sinelnikkov.
Website
www.cycora.com
/ CONTENT
Powered by cutting-edge
material technology
It was important to the team at Cycora® that the redesign would be a digital experience that would primarily highlight their cutting-edge technology and the Ambercycle™ Ecosystem process. Our strategy allowed us to educate users through interactive content that enables them to explore and learn about the brand's mission and purpose. We were tasked with building empathy, keeping users engaged, with the goal to then drive action.
/ DESIGN
Visual System
Our solution was to present designs that were both modern and engaging while allowing video content, resources, and product to shine. We decided to showcase this through clean layouts, a minimalistic color palette with simplistic typography systems, created on a 12x grid / 1440px.
Color Palette
Typeface
Iconography
