UX/UI DESIGN
EMAIL & SMS DESIGN
LANDING PAGES

Garrett Leight

Garrett Leight launched cult classic Garrett Leight California Optical (GLCO) inspired by his father – Founder and Creative Director of the iconic eyewear brand, Oliver Peoples - and the culture and creativity of his Venice Beach hometown. GLCO sought to increase conversion rates and maximize the return on e-commerce sales. As a result, they partnered with us to build a comprehensive Conversion Rate Optimization (CRO) strategy that would be implemented throughout four custom designed landing pages.

Project Team
Andy Jones, Hallie Wilson, Stevie Alger, Nefeli Southern, Natalia Lees, Steven Geick, Randell Earwood, Iryna Pukha, Dmitriy Sinelnikkov.

Website
www.garrettleight.com

/ STRATEGY

Digital Diagnostic

With a focus on CRO, we used a data-driven approach to improve conversion rates and maximize ROI for the website. A digital diagnostic was carried out in order to analyze the existing website, looking closely at the target consumer’s preferences and behavior.

Once we identified the pain points within current the user experience, hierarchy, and content, we began to track key performance indicators (KPIs) such as click-through rates, and bounce rates. We used A/B testing to compare the performance of each landing page where we then can refine the design, content, and assets based on the given results.

/ VISUAL

Design System

We wanted to ensure the design remained consistent with GLCO’s established brand identity. The site showcases captivating imagery, highlighting bold call-to-action buttons (CTA’S) whilst combining the use of white space with heavier-weighted typography. The simple, clean design should intuitively guide the user to make a purchase.

All pages are fully responsive and optimized for speed.

/ MARKETING

Email & SMS

Through a strategic blend of data-driven insights, innovative design, and optimization, Darkroom successfully revitalized GLCO's email retention campaign strategy. The results not only reflect improved metrics but also underscore the agency's commitment to driving meaningful customer connections, fostering brand loyalty, and driving business growth.

/ RESULTS

We saw an increase in
overall site engagement.

7k+

in revenue driven
by email campaign.

+65%

increase in pages
viewed per session

+190%

increase in average time
spent on site per session