VISUAL IDENTITY
BRAND STRATEGY
PACKAGING DESIGN

Scen

Scen’s concept focuses on advancing nutrition that’s healthy for both people and the planet. In Spring 2022, Darkroom was approached to help build a new brand narrative and visual identity more aligned with Scen’s mission and growth stage.

Project Team
Alison Swieck, Andy Jones, Darragh Rose, Noah Bernier, Natalia Lees

“My generation is tired of compromising the planet and our own health for convenience on a daily basis. However, the current options are limited and require a lot of critical research. We set out to base every detail of our concept on the health of humans and the planet. It is our mission to develop a circular food supply chain for the cities of the future now and make nutritional science available for everyone”

/ FOUNDER’S MISSON

Max Koenig

/ DESIGN

Visual Identity

For the new visual identity, we wanted to deliver a bold, recognizable logo and flexible system that speaks to the organic world and health science in equal measure.

We opted for a custom primary typeface and an updated color palette that remains paired back but with a futuristic approach that aligns with Scen’s mission. We also designed printed material that included retail signage, product packaging, and business cards.

/ MARKETING

Paid Media & Social

We wanted to extend the brand system to reflect Scen’s ethos across all channels including social presence, digital marketing, and targeted advertising.